Promotional Toolkit

Thank you for being a participant in our festival that brings readers and writers together in new and vibrant ways! We at Fall for the Book want to help you connect with new and existing readers who might be interested in attending your event at the festival. The tools below will help you promote and increase participation at your festival event.

Press Release

Let your local newspapers and media outlets know about your appearance at the Fall for the Book festival. Check your email for our 2021 Fall for the Book Local Author Press Release, which you can email or mail to media outlets. Follow up to see if they would be interested in an interview or profile piece.

Social Media

We’d love to give you a shout out on Twitter, Facebook, and Instagram! Use your social media accounts to spread the word about @FallfortheBook. Start trending with our tags #FallfortheBook and #ReadOn. Here are some sample social media posts that you can customize:

Twitter:

  • SAVE THE DATE! #FallfortheBook kicks off on Oct. 14. Join me in a virtual celebration of reading! @fallforthebook
  • I’m thrilled to announce that I’m participating in #FallfortheBook! For more info, check out fallforthebook.org or @fallforthebook
  • I’m BOOKED to speak at #FallfortheBook! Come learn more about my book and many others on Oct. 14-31. @fallforthebook #ReadOn

Facebook:

  • I’m happy to announce that I’m a participating author at @FallfortheBook this year! The virtual festival takes place Oct. 14-31. For more information about my event and many others to enjoy, check out their website at www.fallforthebook.org
  • You can also create an event on Facebook and you can choose to invite @FallfortheBook to be a co-host.

Instagram:

  • Tag of a photo of you and your book with #FallfortheBook and let your followers know about your event!
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