Michael Hais is the co-author, with Morley Winograd, of Millennial Makeover: MySpace, YouTube, and the Future of American Politics. He has served for a decade as vice president, Entertainment Research, and for more than 22 years overall at Frank N. Magid Associates, where he conducted audience research for hundreds of television stations, cable channels, and program producers in nearly all 50 states and more than a dozen foreign countries. Prior to joining Magid in 1983, he was a political pollster for Democrats in Michigan and an assistant professor of Political Science at the University of Detroit.